Introducció al màrqueting

Front Cover
Editorial UOC, 2002 - 209 pages
 

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Contents

Section 1
3
Section 2
26
Section 3
28
Section 4
29
Section 5
40
Section 6
53
Section 7
55
Section 8
72
Section 11
116
Section 12
118
Section 13
128
Section 14
135
Section 15
139
Section 16
171
Section 17
186
Section 18
197

Section 9
78
Section 10
93

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