Intellectual Property: Valuation, Exploitation and Infringement Damages 2011 Cumulative Supplement

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John Wiley & Sons, Apr 5, 2011 - Business & Economics - 288 pages
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Designed to simplify the process of attaching a dollar amount to intangible assets, Intellectual Property Valuation, Exploitation and Infringement Damages 2011 Cumulative Supplement provides practical tools for evaluating the investment aspects of licensing and joint venture decisions. It discusses the legal, tax, and accounting practices and procedures related to such arrangements and examines the business economics of strategies involving intellectual property licensing and joint ventures. Licensing professionals are provided analytical models to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements.
 

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Contents

VALUATION
1
CHAPTER 1B U S CONGRESS FLIRTS WITH
25
Injunctions for Only Competitors
29
Harming Our Only Economic Advantage
31
CHAPTER 12A RISKADJUSTED CASH FLOWS NEW
32
Required Rates of Return
33
Capital Asset Pricing Model
36
BuildUp Method
41
Option Pricing Models
75
The Effects of Perception and Biases on Decision Making
78
Conclusion
79
CELEBRITY PERSONA NEW
81
Trademark Rights
87
Conclusion
93
LICENSING
101
Per Unit Royalties
107

Venture Capital Rates of Return
42
Probability of Success
45
Conclusion
49
CHAPTER 12B DEALING WITH RISK AND UNCERTAINTY IN INTELLECTUAL PROPERTY VALUATION AND EXPLOITATION NEW
51
Risk versus Uncertainty
53
Decision Analysis and Decision Trees
55
Decision Tree Components and Conventions
56
Monte Carlo Techniques
63
Markov Chains
66
Shadow Pricing
70
Bayesian Analysis
72
Conclusion
114
ROYALTY MISREPORTING NEW
115
4 Error Rate
122
Introduction
128
CHAPTER 45
161
CONTINUALLY EVOLVING PATENT
175
Optimize Your Patented
181
APPENDIX H TRADEMARK ROYALTY RATES NEW
217
APPENDIX I PHARMACEUTICAL AND BIOTECHNOLOGY
233
INDEX
257
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