Intelligent Innovation: Four Steps to Achieving a Competitive Edge

Front Cover
J. Ross Publishing, Feb 15, 2007 - Business & Economics - 232 pages
Innovation is the key to success in any economy. Even non-profits and government agencies are discovering the importance of unique, innovative, customer-oriented value-added services. Intelligent Innovation explains the importance and application of innovation throughout the lifecycle of any product or service, from development to delivery. Using a practical, easy-to-remember four-step process, this book includes several tools and methods to achieve increased performance within the entire organization — from work satisfaction to stock price and profitability. 

Intelligent Innovation is derived from an exhaustive, worldwide study of blockbuster products and business models. The study provided data on what factors led to the success or failure of new products. This book explains three counter-intuitive common success factors that the most profitable products had over the past 50 years. It also presents current strategies and tools to make efficient and integrated decisions, manage finite resources, turn limitations into opportunities, evaluate risk, and create an innovative environment. This work is a must read for those in strategic planning, R&D, product development, value engineering, product management and marketing, project management and finance.
 

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Contents

The Key to Success
1
Stocking Up on Innovation 147
7
Turbines of Success
11
The Four Phases in Detail
20
Chapter Review
26
The Strategic Balancing Method 75
29
The Howard Head Story
34
Intellectual Property
39
Knowing Your Customers Customer
92
Discussion Questions
108
Chapter Review
123
The Advanced Concept
138
The Selection Process
149
Consistency Is the Key
161
Why Policies and Procedures Have the Greatest Percentage
167
Doing the Math
176

Mining Intellectual Property Value and Enhancing Strategic Position
45
Process Integration
53
Choosing How You Manage
59
Beyond Capacity Planning
65
List the Pebbles
71
Why Strategic Balancing?
78
SRM and ESRM Research Questions
187
Case Study Solving the Risk vs Intelligent
193
Enterprise portfolio view 3DRM example
196
Work Content
203
Summary of IFactors
213
Copyright

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About the author (2007)

John Cogliandro is an expert in leading-edge technology and complex system development, including aircraft, spacecraft, autos, ships and consumer goods. His specialty is innovation in the early conceptual development phase of any effort. John is currently a member of the Mission Innovation corporate strategy group at Raytheon and former Senior Principal Engineer lead for Critical Design coordination for the Future Combat Destroyer Program for the US Navy. He was also the former Program Manager for the F-18 and Airborn laser guidance systems and the SE lead for the Future Aircraft Carrier Program. In addition, he is a part-time professor of new product development, strategic planning and risk management at the graduate level. This leading expert is an internationally recognized speaker, consultant, teacher, and published author who has presented at dozens of venues around the world.

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