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TABLES AND FIGURES
SOCIABILITY AND MASS MEDIA USE
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1976 National Election analysis audience member Bay Area survey Beverly Hills bivariate Blumler Broadcasting Chaffee Communication Research communication settings computer-mediated communication concept correlation covariation CPS 1976 National Cronbach's alpha demographic Diffusion of Innovations Doctor of Philosophy dynamic editor effect of sociability escapist explained findings Horton and Wohl hypothesized indirect path interacting with media interaction term interaction with mass interactive behaviors interpersonal communication Lattar letter writing levels literature main effects mass communication measures of sociability medium National Election Study Nordlund para-social interaction participation path model political positive predicted print mass media print media psychological Public Opinion Quarterly real interaction relationship of sociability replicated reported respondent role Rosengren and Windahl secondary measures situational sociability Sociabi1i ty sociability and mass sociability and media Sociability Disposition Sociability effects sociability scale sociability-media social interaction Standardized Coefficients statistical significance substitutional Table Talk Radio talk show theoretical total effect users variable writing letters