Interactive Publishers Handbook
INTERACTIVE PUBLISHERS HANDBOOK is the complete marketing and distribution manual empowering developers of interactive media. Whether you are a novice developer or an established player interested in learning more about the successful strategies of other publishers, this book is for you. It's the perfect research tool to help grow your firm into a multi-million dollar publishing enterprise.
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Acclaim Entertainment advertising Affecting Multimedia Projects ALLEN'S WORLD audience B.B. King Batman Forever Blvd Broderbund Broderbund Software budget Buyer CD-ROM Cervantez consumer costs courtesy of Allen courtesy of Thomas create creative Creative Wonders customers deal delivery Developer and Publishing Developer's distribution distributors Dwango edutainment electronic Electronic Arts entertainment going Haik Hollywood industry infringement Intellectual Property Intellectual Property Rights interactive title law firm ofPillsbury LucasArts Madison & Sutro materials Melser and Becky Mondo Media Mortal Kombat multimedia titles Myst NW Suite packaging partners party patent platform Program promotion Property Rights Affecting Publisher's Publishing Agreement QUfU revenue Rights Affecting Multimedia royalty says Schnobrich & Kaufman Sega Channel sell shelf space Software Developer strategy title developers Toy Story trademark Zipper Interactive