Interactive Publishers Handbook

Front Cover
Carronade Group, Jun 1, 1996 - Interactive multimedia - 320 pages
INTERACTIVE PUBLISHERS HANDBOOK is the complete marketing and distribution manual empowering developers of interactive media. Whether you are a novice developer or an established player interested in learning more about the successful strategies of other publishers, this book is for you. It's the perfect research tool to help grow your firm into a multi-million dollar publishing enterprise.

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Contents

The Market
19
The Customers
37
Financing
53
Copyright

13 other sections not shown

Common terms and phrases

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