Interactive TV Technology and Markets

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Artech House, 2002 - Performing Arts - 432 pages
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This forward-looking book focuses on ITV, and illustrates how it's changing the face of TV broadcasting. It provides you with important technical, strategic and creative expertise you need to assist you in the development of interactive systems, and your assessment of their future business potential. Learn how this new aesthetic, interactivity, has given rise to the development of unique design practices and embedding of extended codes and syntax in the programs, and how Bandwidth limitations associated with analog TV signals are eliminated, as cable, satellite and terrestrial TV network operators switch to Digital Bandwidth, providing more interactive content, globally. Examples of content creation, show how ITV programming enhances the educational and entertainment value of programs, and how viewers are encouraged to order online goods and services featured in the programming.
 

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Contents

Broadcasting
1
12 What Is Broadcasting?
2
122 History of Broadcasting
5
13 Broadcasting and Telecommunications
11
14 Digital Television and Compression Technique
12
141 ITUR 601 Component Digital
13
142 MPEG Standardization Development
15
Terrestrial Cable and Satellite
22
39 A Few System Descriptions
173
392 Intels Intercast System
178
311 Legal Issues
179
313 Summary
180
References
181
Selected Bibliography
184
Content Development
187
In Search of the Killer Application
190

16 Digital Television Standards
24
161 DVB
26
162 DVBS
27
163 DVBC
28
164 Integrated Services Digital Broadcasting ISDB
29
166 Direct Broadcast Service
30
167 OTH System Description
33
168 Costs Comparison of Various Delivery Systems
34
169 Digital Radio
35
1610 Data Services ValueAdded Services
40
1611 LDTV SDTV EDTV and HDTV
42
18 New Technology Frontiers in Broadcasting
45
181 Studio Technology
46
182 Flexibility of Digital System
47
183 Multimedia Broadcast Services
51
184 VOD
52
186 Interactive 3D TV Network
55
187 Provisional Programming Service
56
1810 Emergency Alert Broadcasting
59
191 Broadcast Push Model
61
192 Client
62
110 Super Surround AudioVisual System
63
112 Analog Cutoff
67
114 TCommerce
70
115 Future
71
Selected Bibliography
75
Enhanced and Interactive Television
79
22 What Is ITV?
80
Going Down Memory Lane
81
222 WebTV
87
23 The ITV Experience
88
24 Why Broadcast ITV?
91
241 Richer Viewing Experience
92
242 Distance Learning
93
244 Information Retrieval
94
245 Game Shows
95
249 Voting
98
2411 Walled Garden
99
26 Transmissions and Range of Services
102
27 Who Can Watch ITV?
104
272 Remote Control
106
28 Key Players in ITV Service
107
29 Future of ITV
108
210 Conclusion
109
References
110
Selected bibliography
111
Appendix 2A
112
Technology and Standards
113
311 Digital TV Receivers
116
312 Compact Disc
117
32 ITV
118
33 Building Blocks of ITV
121
332 Compression
122
333 Storage Hierarchy and Control System
123
334 Transmission System
125
335 Return Path
130
337 Subscriber Management
135
34 System Description for ITV
136
35 Internet Protocol Extension for ITV
139
351 IPBased Delivery
142
352 HTMLBased Design
143
353 Transporting Interactive Data
144
354 Integrating Programming in the VBI
147
36 JAVA Technology for ITV
148
362 Software Environment
150
37 Competing Standards
151
371 ITV for DVB
153
372 Digitag
155
374 ATV Forum
157
376 B XMLBML Draft Specification
170
38 Interactive Terrestrial TV Integration
172
421 What Do Viewers Want?
191
422 Commercials
193
423 Walled Gardens
194
424 Extended TV Services
195
431 ITV Links
196
432 Displaying TV Broadcasts and Picture in the Web Page
204
433 Companies Creating ITV Links
208
441 Color
209
442 Bloom
210
45 Enhanced TV Coding
211
46 Authoring Interactive Content
212
462 Authoring Example
213
47 WebTV
214
471 WebTV Browser Navigation
215
473 WebTV Proxy Server
219
Securing Transactions
220
476 ITV Programming Examples
221
48 ITV Development Resources
222
References
223
Selected Bibliography
224
Appendix 4A
226
Appendix 4B
227
Appendix 4C
233
4C2 WebTV Supports
236
Business Models and Potential
239
52 ITV Drivers
241
521 Digital Broadcast
242
522 Internet
243
523 ECommerce
244
526 Walled Garden
245
527 EMail
246
5210 Metacontent
247
531 A Few Trends and Predictions
248
532 Regional Growth Potential
251
54 Market Dynamics
270
542 Commercials
271
551 Wink
272
553 Liberate TV
273
555 Microsoft
274
562 Paying Capacity
275
571 In Search of New Applications
276
572 Capitalizing on Business Opportunity
277
References
278
Selected Bibliography
279
Appendix 5B
280
Future of ITV
285
62 Why Interact?
287
622 Human Behavior
289
63 Contextual Usability
294
64 In the Research Lab
301
642 Data Delivery Services
302
643 IDMB
303
645 Emerging Services
304
66 Conclusion
308
References
309
Appendix 6A
310
Case Studies
317
United States
318
713 Satellite
319
714 American Viewers
320
12 ITV in Europe
324
721 United Kingdom
326
722 France
334
73 Australia
337
732 Key Players
338
74 Lessons Learned from the Case Studies
339
745 Collaboration and Mergers Key to Survival
340
Glossary
341
About the Author
393
Index
395
Copyright

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About the author (2002)

H.O. Srivastava earned his Ph.D. in Information Systems from BITS, Pilani, India, Ph.D. in Chemistry from Poorvanchal University, India, and M.Sc. in Physics from Gorakhpur University, India. Srivastava is the director of All India Radio.

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