Intercultural and International Business Communications: Theory, Research and Teaching

Portada
Juan Carlos Palmer, Miguel F. Ruiz-Garrido, Inmaculada Fortanet-Gómez
Peter Lang, 2006 - 343 páginas
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This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
 

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Índice

PALMERSILVEIRA MIGUEL F RUIZGARRIDO
9
FRANK VAN MEURS HUBERT KORZILIUS ADRIENNE
17
Business Communication
27
BERTHA DUBABCOCK RICHARD D BABCOCK
55
Communication
85
BELINDA CRAWFORD CAMICIOTTOLI
109
The Persuasive Effect of the Use of English in External
139
YUNXIA
181
HILKKA YLIJOKIPII
197
JAKOB LAURING
219
BRITTLOUISE GUNNARSSON
243
VIJAY K BHATIA JANE LUNG
265
Página de créditos

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Sobre el autor (2006)

The Editors: Juan C. Palmer-Silveira, Ph.D., lectures and carries out research at Universitat Jaume I (Castellón, Spain). He is involved in teaching English for Business Communication. He is the author of international books and articles. His main research interests are in the fields of academic and professional English.
Miguel F. Ruiz-Garrido, Ph.D., is a lecturer and researcher at Universitat Jaume I (Castellón, Spain), where he teaches English Language and English for Business Communication. His main research interests are in the fields of English for academic purposes and English for professional purposes.
Inmaculada Fortanet-Gómez, Ph.D., is a lecturer and researcher at Universitat Jaume I (Castellón, Spain), where she coordinates the Group of Research on Academic and Professional English (GRAPE). Her current research interests are related to academic and professional English. She has authored and edited several articles and books on EAP/ESP.

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