Internal Marketing: Directions for Management
Richard J. Varey, Barbara Lewis, Barbara R. Lewis
Psychology Press, 2000 - Business & Economics - 311 pages
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:
* the social model of marketing
Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.