International Business: Themes and Issues in the Modern Global Economy

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Taylor & Francis, May 11, 2010 - Business & Economics - 528 pages
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This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.

International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:

  • Impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures
  • Environmental drivers: how international strategy is shaped and the emergence of internationalized businesses
  • Resource issues: how resources can determine success in the global economy or impede firm evolution

Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.

A companion website provides additional material for lecturers and students alike:

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About the author (2010)

Debra Johnson is Senior Lecturer at Hull University, UK.

Colin Turner is Senior Lecturer in International Strategic Management at Heriot-Watt University, UK. He has published extensively within the broad field of International Management.

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