International Business,2e

Front Cover
Tata McGraw-Hill Education, Sep 1, 2005 - International business enterprises - 550 pages
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COPIED TILL 41

Contents

Part
1
Theories of Global Trade and Investment 3871
38
Political and Technological Environments 72121
72
Cultural Environment 122147
122
Etiquette and Protocol
124
Economic Environment 148178
148
International Strategic Management 179197
179
International Organisation Structure 198229
198
International Marketing 281319
281
International Financial Management 320362
320
Financing Foreign Trade 363374
363
International Accounting 375399
375
International Human Resource Management 400436
400
International Strategic Alliances 437456
437
Integration Between Countries 457476
457
World Trade Organisation 477493
477

Part 2
211
International Operations Management 230257
230
Make or Buy Decision at the Boeing Company
235
Managing Technology Transfers 258280
258
A Taste of the West
261
Part 4
480
Social Responsibility and Ethical Issues in International Business 494539
494
Subject Index
541
Name and Company Index
547
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