International Entrepreneurship: Starting, Developing, and Managing a Global Venture

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SAGE, Feb 18, 2009 - Business & Economics - 640 pages
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Combining robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture focuses on the need for every entrepreneur to at least consider entering the global market in today’s hypercompetitive world. As an ever-growing number of countries become market oriented and developed, the distinction between foreign and domestic markets is becoming less pronounced, and entrepreneurs increasingly need to develop skills to identify opportunities and then manage these opportunities on a global basis. International Entrepreneurship is an ideal resource for students, professors, government officials, and practitioners throughout the world who are interested in this vital, growing area.

Key Features

  • Includes chapter-opening international scenarios that feature a global entrepreneur or a global entrepreneurial venture to set the scene for the issues that follow
  • Demonstrates global entrepreneurial issues through real-life cases from countries throughout the world
  • Draws content from a wide variety of disciplines, including anthropology, economics, geography, history, jurisprudence, and language
  • Includes chapter-ending class exercises, discussion questions, and suggestions for additional reading to provide readers with hands-on learning opportunities and avenues for future research

International Entrepreneurship is appropriate as a core text for courses such as Global Entrepreneurship or International Entrepreneurship or as a supplement in upper-level undergraduate and MBA courses in Entrepreneurship, New Venture Management, and Entrepreneurship Strategy. In addition, it can be used as an ancillary text in International Business and International Management courses.

 

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Contents

Importance of International Entrepreneurship
3
Globalization and the International Environment
25
Cultures and International Entrepreneurship
41
Developing the Global Business Plan
58
Cases
77
Parsek LLC
94
Beijing Sammies
109
TRIMO
127
Global Marketing and rD
301
Global Human resource Management
334
Implementing and Managing
352
Global Family Business
370
Logisys
399
Sedo
416
Fasteners for Retail
427
The Vega Food Company
446

Entering the Global Market
141
International Legal Concerns
170
Alternative Entry Strategies
192
Cases
211
Mamma Mia
239
Federal Express
254
UniMed and EduMed
261
Managing the Global Entrepreneurial Enterprise
279
Reliance Industries
455
Table of Contents
477
Description of the Business
483
Marketing Strategy
494
Maktabi Sample Global Business Plan
563
Index
607
About the Author
623
Copyright

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About the author (2009)

Robert D. Hisrich (Ph.D.) is the Garvin Professor of Global Entrepreneurship and Director of the Center for Global Entrepreneurship at Thunderbird School of Global Management. He is also president of H&B Associates, a marketing and management consulting firm he founded. Dr. Hisrich received his MBA and Ph.D. degrees from the University of Cincinnati and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). He has authored and co-authored twenty-one books including Entrepreneurship: Starting, Developing, and Managing a New Enterprise, Eighth Edition (with Michael P. Peters and Dean A. Shepherd, McGraw-Hill, 2010), Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company (with Claudine Kearney, McGraw-Hill, 2011) and Technology Entrepreneurship: Creating, Capturing, and Protecting Value (with Thomas N. Duening and Michael A. Lechter, Academic Press, 2010). He has written over 300 articles on entrepreneurship, international business management, and venture capital. He has instituted academic and training programs in Hungary, Russia, and China.

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