International Entrepreneurship: Starting, Developing, and Managing a Global Venture: Starting, Developing, and Managing a Global Venture
Combining robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture 2eafocuses on the need for every entrepreneur to at least consider entering the global market in todayEs hypercompetitive world. As an ever-growing number of countries become market oriented and developed, the distinction between foreign and domestic markets is becoming less pronounced, and entrepreneurs increasingly need to develop skills to identify opportunities and then manage these opportunities on a global basis. International Entrepreneurship is an ideal resource for students, professors, government officials, and practitioners throughout the world who are interested in this vital, growing area. Key Features Includes chapter-opening international scenarios that feature a global entrepreneur or a global entrepreneurial venture to set the scene for the issues that follow Demonstrates global entrepreneurial issues through real-life cases from countries throughout the world Draws content from a wide variety of disciplines, including anthropology, economics, geography, history, jurisprudence, and language Includes chapter-ending class exercises, discussion questions, and suggestions for additional reading to provide readers with hands-on learning opportunities and avenues for future research In this new edition, I have added new case studies, created new business profiles for each chapter, and updated all suggested reading. The two new case studies explore Mayu LLC and Intelligent Leisure Solutions, and they replace case studies on Mamma Mia, Reliance Industries, Vega Foods, and Fasteners for Retail, which were featured in the previous edition.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Globalization and the International Environment
Cultures and International Entrepreneurship
Developing the Global Business Plan
Entering the Global Market
International Legal Concerns
Alternative Entry Strategies
Managing the Global Entrepreneurial Enterprise
Global Marketing and RD
Description of the Business
Other editions - View all
advertising assets Beijing Binders and Accessories Boards and Easels business plan Cabinets Furniture Cash catalog Cleaning and Breakroom company’s competitive Computers and PDAs costs culture customer service Desktop Organizers Digital Projectors distribution Drives and Media economic Egypt employees Entrepreneurship Exhibit export foreign exchange market foreign market Furniture Accessories Furniture Chairs Furniture File Cabinets German wine global entrepreneur Hisrich important industry innovation Internet investment Logisys Machines and Calculators Mail and Ship/Moving Maktabi Mayu Month Month Month Office Machines Office Supplies Binders Office Supplies Boards Office Supplies Cleaning Office Supplies Desktop Office Supplies Mail operations opportunity Paper and Pads partners PDAs Peripherals and Memory Picking and packing profit purchase Qtr 1 Qtr RFID Riesling Sales Representative Shredders Slovenia Spanx Supplies Desktop Organizers Supplies General Supplies Tables Furniture Technology Computer Accessories telemedicine Total trade Trimo U.S. dollar UniMed United venture wine