International Marketing: Sociopolitical and Behavioral Aspects
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
activities analysis approach Asia Pacific behavior Box-Jenkins business unit buyers Chief Executive Board coalition cycle communist competition conﬂict consumer Consumer Union consumerist cooperation corporate costs country of origin cultural domestic economic Egypt enterprise environment Ericsson export markets external factors family purchase decision firms foreign capital global grain Grenada groups growth husbands IKEA IKEA’s important industry infitah inﬂuence international marketing investment joint ventures Journal of Marketing Kaynak major manufacturers market entry market segmentation market share marketing ethics marketing strategy marketing system Maurice Bishop Mediterranean basin ment Monitor Polski multinational needs Netherlands Nigeria NSC’s management operations organization organizational partner Philips planning Poland political problems profit relationship retail role Romania selling social linkages sociopolitical SR Croatia stereotype structure sumer supply elements Table tion tourism marketing tourism supply trade Turkey variables wholesalers