International Marketing Management

Front Cover
Discovery Publishing House, Jan 1, 2010 - 364 pages
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Contents: Organisation and Control in International Marketing Management, International Pricing Strategy, Marketing Strategy Planning, Product Policy and Planning, International Advertising, Marketing Strategy Planning for International Markets, The Firm as a Business System, International Markets, Marketed in a Consumer-Oriented Society: Appraisal and Challenges.
 

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Contents

Orgnanisation and Control in International Marketing Management
1
International Pricing Strategy
37
Marketing Strategy Planning
88
Product Policy and Plannirg
119
International Advertising
188
Marketing Strategy Planning for International Markets
243
The Firm as a Business System
272
International Markets
305
Appraisal and Challenges
329
Index
355
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