International Marketing: Text and Cases

Front Cover
Tata McGraw-Hill Education, 2008 - Export marketing - 379 pages
 

What people are saying - Write a review

User Review - Flag as inappropriate

h

User Review - Flag as inappropriate

adse

Contents

Concept and Process of International Marketing
1
References 16
17
WTO and Implications on International Marketing
23
Emerging Trends Internationalisation of Firms
37
Country Analysis Selection Market Size and Marketing Mix
51
Research and Opportunity Analysis
65
Cultural Factors and Environment
97
Political Factors and Environment
123
Dumping
234
International Distribution Marketing Channels Logistics
249
Product Promotion Advertising and Building Brands
271
References
282
Organising and Doing Business with Other
299
Export Documentation and Procedures
311
The Internet and ECommerce
335
International Market Entry of a Foreign MNC in India
349

Legal Aspects and International Marketing
145
Market Entry Modes Framework Structure and Strategies
159
Objective Type Questions
168
International Product Policy Planning and Strategy
191
Pricing Strategy and Decision for International Marketing
219
Logistics Solutions in Information Technology Business
357
Internationalisation of Wipro Technologies
363
Objective Type Questions
369
Index
377
Copyright

Common terms and phrases

Bibliographic information