International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
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List of Figures and Tables
About the Book
Notes on the Contributors
Introduction by Frank M Go Robert Govers
Organization of the Book
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International Place Branding Yearbook 2010: Place Branding in the New Age of ...
F. Go,R. Govers
No preview available - 2010
Abu Dhabi activities agenda-setting theory Anholt associated attract attributes benefits brand identity branding strategy chapter Chennai cities collective IP companies competitive complex consumers content analysis corporate country of origin country’s coverage create cultural Cynefin Desert Islands domain Dubai economic emerging environment example experience Finland Finnish focus function global Gnoth Govers and Go heritage identified impact India industry infrastructure innovation interaction international TV investment issues knowledge linked ment Mozambique Mysore narrative nation brand negative neoliberal Nokia organizations perceptions perspective place branding place identity place marketing political positive public diplomacy regions relationships relevant Robert Govers role Rwanda sector Simon Anholt Sir Bani Yas social media specific stakeholders stereotypes sumers Swiss swissnex Boston Switzerland target TDIC tion tourism destination tourism websites Twitter Uganda value chain visitors Yas Island