International Management: A Strategic Perspective

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Prentice Hall, 2001 - Business & Economics - 503 pages
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For undergraduate and postgraduate-level courses in International Management, Multinational Management, or Global Management. This text focuses on managing business in a global environment, and how management is affected by key environmental factors - such as international politics, cultural differences, and the expectation of corporate social responsibility. It provides students with up-to-date coverage of contemporary managerial issues, a look at different types of international business activities, and an understanding of how international firms are organized to achieve their strategic goals. A seamless transition between theory and practice is achieved with the use of academic research and real-life business applications throughout the book. *Emphasis on strategy; Discusses organizational issues connected with both the managerial staff and the rank-and-file employees for realizing strategic goals. *Contains a chapter on ethic and social responsibility. *Chapter caselets drawn from current business news literature. Covers a wide variety of issues, industries, firms, and managerial challenges related to the chapter material.

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Contents

THE SETTING OF INTERNATIONAL MANAGEMENT
1
Forms of International Business
21
The International Business Manager
27
Copyright

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