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MARKETING ECOLOGY IN INTERNATIONAL BUSINESS
MARKET SEGMENTATION ON A GLOBAL SCALE
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achieve activities advertising approach areas attain calculator cent centralised centre channels of distribution communication competition competitors considerable consumer corporate objectives cost creativity decentralised decisions differentiated marketing differentiation distributors effective environment exist expectations Figure firm's ideas identify implications important ingredients innovation input international marketing internationalisation investment large number macropyramid manufacturer marketing ecology marketing effort marketing function marketing mix marketing objectives marketing planning marketing profile analysis marketing research marketing strategies middlemen multinational needs Nonetheless normally number of countries opted organisation performance personnel physical distribution planning process point to remember pricing objectives pricing policy problems procedures product differentiation product life cycle profit promotion responsible seeks segment selected selling Sinclair Sinclair Executive Sinclair Radionics situation specific stakeholders standardisation strategic level structure submarket subsidiaries synectics task test marketing trigger point umbrella units Whilst words world markets