International Marketing

Front Cover
Macdonald and Evans, Jan 1, 1978 - Export marketing - 256 pages

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Strategic Decisions in International Marketing 7
7
the five major decisions
8
Geographical market segmentation on a global scale
13
Copyright

33 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information