What people are saying - Write a review
We haven't found any reviews in the usual places.
Strategic Decisions in International Marketing 7
the five major decisions
Geographical market segmentation on a global scale
33 other sections not shown
abroad achieved advantages advertising agent alternative approach barter basis Brazil buyer cent channel Chapter Comecon commission CompAir company's competitors compressors considered Consignment stocks consumer contract cost cover currency dealers decision desk research Differentiated marketing distribution distributors domestic established example exhibition export house export markets factors field research foreign important industrial Institute of Export Institute of Marketing international marketer investment Japan joint venture kets Letraset licensing licensor limited number major manufacturing market entry market research marketing mix ment Nigeria normally offer omnibus survey OPEC operation overseas panies possible principal problems product modification profit PROGRESS TEST promotion purchasing regional relevant retail sales force sales manager sales promotion salesmen selection selling specialist staff standardisation sterling price strategy subsidiary sumer supplier tion trade mark trading companies transfer pricing Treaty of Rome U.K. companies U.K. exporter usually West Germany