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Part Two The International Environment
Part Three Planning Preparing and Evaluating International Marketing
Part Four Conventional Mass and Mail Media for International Marketing
7 other sections not shown
A.C. Nielsen activities Advertising Age advertising agency Advertising Association advertising expenditures advertising message Axel Springer Verlag basic BBDO brand broadcast budget buyers campaign channels chapter circulation client colour commercial communication programmes consumer cost coupon coverage creative strategy customers Dentsu Dentsu Inc direct mail Direct Marketing effectiveness Europe European evaluation example factors firm function global household Ibid idea important industry International Advertising international marketing communications international media involving Japan magazines major manufacturer marketing plan marketing research mass media McCann-Erickson media alternatives media planning medium needed newspapers operations organization organizational out-of-home advertising package participants planner problem public relations purchase radio reach readership regional reported response retailers Saatchi & Saatchi sales promotion selected selling sponsorship stations target audience techniques trend yellow pages York