International Pharmaceutical Marketing

Front Cover
Quorum Books, 1983 - Medical - 281 pages
0 Reviews

International Pharmaceutical Marketing is an authoritative study of the world pharmaceutical industry from a marketing perspective. Dr. Pradhan, a respected expert in pharmaceutical economics, provides a broad-based discussion of the subject, including international marketing and organization, exporting, investing and licensing, product registration, patents, and new drug development. International pharmaceutical market research, product and pricing policy, promotional activities, and distribution systems are investigated and described in detail. Finally, the author focuses on the operations of the drug industry in twenty selected nations. Background, data, and analysis relevant to the unique characteristics of the industry provide the information necessary to analyze international marketing problems and formulate strategies and policies.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.


International Organization
New Drug Development and Pharmaceutical

23 other sections not shown

Other editions - View all

Common terms and phrases

About the author (1983)

adhan /f Suresh /i B.

Bibliographic information