Internet Commerce Metrics and Models in the New Era of Accountability

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This book gives e-Commerce entrepreneurs and decision-makers a comprehensive, up-to-date framework for understanding Internet business models -- and a complete set of metrics for evaluating them. Sridhar Jagannathan identifies "atomic" business models that serve as "building blocks" for constructing, understanding, and analyzing complex e-business environments. Jagannathan's five-stack model consists of four horizontal stacks -- platform, content, community and commerce -- combined with a vertical "services" stack that provides value to each horizontal stack. Using this framework, Jagannathan constructs a complete business model for an e-Commerce store, analyzing the economic consequences of key management choices, and providing detailed metrics executives can use in analyzing the consequences of their own decisions. For all e-Commerce entrepreneurs, corporate managers, financial professionals, and consultants.

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The Five Stack ECommerce Model
The Internet Platform

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About the author (2002)

SRIDHAR JAGANNATHAN is currently the Vice President of Technology for Softbank Emerging Markets with responsibilities for technical due diligence. Prior to working at Softbank, Sridhar was the co-founder and CTO of an e-commerce company and served as Technical Director, Internet and E-Commerce Solutions Group at Oracle Corporation. Sridhar has a doctorate from the University of California, Berkeley and a Master's degree from the Stanford Graduate School of Business.

JAY SRINIVASAN is an e-business consultant specializing in industry and market research and has consulted with companies in the B2B market. He was formerly a senior consultant with a Big Five consulting firm and worked for many years in the healthcare industry.

JERRY L. KALMAN is an entrepreneur and writer/lecturer in electronic commerce. In addition to starting three firms and serving on the board of directors of several software and Internet companies, he also teaches electronic commerce at the Singapore Institute of Management and the University of California, Irvine extension program.

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