Internet Management for Nonprofits: Strategies, Tools and Trade Secrets

Front Cover
The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner

The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service.

  • Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques
  • Includes chapters written by leading Internet professionals
  • In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications

Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.


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23 Printer Name Yet to Come
Egovernance Is Good Governance 45
Social Collaboration and Productivity 63
Insight Tools for Surviving and Thriving 83
Demystifying Online Metrics 103
The Nonprofit Leaders Volunteer Recruitment
Social Trysumers
Making Technology Work for Your Organization 289
Multichannel Fundraising 315
APPENDIX 15A Competency Profile of a Manager or Director
12 Steps to Protect Your Organization and Donors
Mobile Technology 367
CASE STUDY Transforming Activists into DonorsNicolas Hulot
Notes 399
AFP Code of Ethical Principles and Standards 407

Social Networks 223
No Borders 269

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About the author (2010)

TED HART, ACFRE, is considered one of the foremost experts in both online and traditional fundraising around the world. He has more than twenty-four years' experience in nonprofit management and fundraising. He serves as CEO of Hart Philanthropic Services (, an international consultancy to nonprofits and NGOs, providing serious solutions to nonprofit challenges both online and offline.

STEVE MACLAUGHLIN has spent more than fourteen years building successful online initiatives with a broad range of Fortune 500 firms, government and educational institutions, and nonprofit organizations across the world. Steve is currently Director of Internet Solutions at Blackbaud and is responsible for leading how the company provides online solutions for its clients.

JAMES M. GREENFIELD has served since 1962 as a fundraising executive to three universities and five hospitals on the East and West Coasts and in between. He retired from Hoag Memorial Presbyterian Hospital in 2001 after fourteen years as Senior Vice President, Resource Development, and as Executive Director, Hoag Hospital Foundation, where more than $120 million was raised during his tenure.

PHILIP H. GEIER JR., is a dedicated communications industry leader and activist who defined the modern advertising holding company, and is widely recognized for having championed and personally embodied the client-centric business model. In February 2001, Geier formed The Geier Group LLC to provide consulting/advisory services in marketing, communications and venture capital.

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