Internet Prophets: Enlightened E-business Strategies for Every Budget

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Information Today, Inc., 2002 - Business & Economics - 342 pages
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Meant as a guide for anyone interested in finding a place on the Internet frontier, this book covers every important facet of e-business and provides companies with specific actions to take based on actual dollar amounts they are prepared to invest. At the heart of this book are four guides created to showcase e-business strategies that work. Each speaks to a certain level of investment—throughout the book the prophets provide tailored e-business advice and effective strategies for every budget. Topics covered include online shopping, planning for web site development, web content, marketing and advertising, and defining success.
 

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Contents

Part INew Business Principles
7
Part IIEBusiness Fundamentals
23
1 Eeenies mall strategies
31
Chapter 3
37
Chapter 4
47
Chapter 5
57
Chapter 6
61
Chapter 8
77
Part IIICreating an Internet Business Plan
121
Chapter 16
147
1 Eenies sample Web development budget
162
Chapter 19
185
Part VMarketing Your Web Site
207
Chapter 23
225
Part VIAppendices
251
About the Author
307

Chapter 10
91
Chapter 12
105

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About the author (2002)

\Mary Diffley is the founder of United Computer Specialists, an Internet services company. She has published dozens of articles in publications such as the Rockland Review and the Hudson Valley Business Journal. She lives in Tappan, New York.

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