Internet Prophets: Enlightened E-business Strategies for Every Budget
Meant as a guide for anyone interested in finding a place on the Internet frontier, this book covers every important facet of e-business and provides companies with specific actions to take based on actual dollar amounts they are prepared to invest. At the heart of this book are four guides created to showcase e-business strategies that work. Each speaks to a certain level of investment—throughout the book the prophets provide tailored e-business advice and effective strategies for every budget. Topics covered include online shopping, planning for web site development, web content, marketing and advertising, and defining success.
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Part INew Business Principles
Part IIEBusiness Fundamentals
1 Eeenies mall strategies
Part IIICreating an Internet Business Plan
1 Eenies sample Web development budget
Part VMarketing Your Web Site
About the Author
affiliate marketing allows Amazon.com application auction audience audio banner ad banner ads banner advertising banner exchange brand browser budget build business model buyers campaign catalog clients company's consumers Cost cost per click create customer service database domain name dynamic pricing e-business e-commerce e-mail addresses easy eBay Eenie electronic files graphics hosting ICANN industry interactive Internet Prophets Internet users iWon keywords look mall Meenie Strategy Miney Strategy Moe Strategy Motley Fool Netscape newsletters offers one-to-one marketing online community organizations percent portal potential product or service prospects revenue SAQQARA search engines sell server site's target tion tomer traditional traffic Viral Marketing visitors Web browser WebEx World Wide Web Yahoo