Internet Business Models and Strategies: Text and Cases

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Irwin/McGraw-Hill, 2001 - Business enterprises - 358 pages
A guide to show how to value Internet efforts and create a business model, with 14 case studies from such companies as Microsoft, Netscape and HotMail.

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Contents

Overview of Internet Technology and Value Network
11
Vlll THE INTERNET VALUE NETWORK
17
Competitive LandscapeChanging Properties
27
Copyright

34 other sections not shown

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About the author (2001)

Allan Afuah teaches the core course in strategy to first-year MBA students and an elective in Technology and Innovation Management at the University of Michigan Business School.

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