Internet Marketing: Strategy, Implementation and Practice

Front Cover
Dave Chaffey
Financial Times, 2003 - Business & Economics - 484 pages
A guide to how organizations can use the Internet to support their marketing activities. The text explains the key similarities and differences between marketing using the Internet and other media, and shows how innovative companies are beginning to provide dynamic, interactive content.

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Internet marketing defined
Businesstoconsumer Internet marketing
What benefits does the Internet provide for

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