Interviewing Users: How to Uncover Compelling Insights

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Rosenfeld Media, 2013 - Interviewing - 158 pages

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

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