Introduction to Business Management

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Oxford University Press, 2004 - Industrial management - 608 pages
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Today's dynamic business world presents managers with an array of complex and exciting challenges, such as globalisation, workforce diversity and scarce resources. The best-selling Introduction to Business Management prepares students to meet these challenges. A pragmatic approach is followedin this text: principles, concepts and theories are richly illustrated with practical South African examples. The sixth edition has been extensively revised to keep abreast of recent developments in the South African environment.

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About the author (2004)

Gerhard Cronje and Gawie du Toit are bot in the Department of Business Management at UNISA.

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