Introduction to Communication
G. M. Du Plooy
Juta and Company Ltd, Nov 30, 1995 - Communication - 212 pages
This publication aims to introduce undergraduate students to the research practices of communication science, with the emphasis on fundamental and basic research.
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accessible population Adorno and/or Babbie behaviour broadcast Calif cartoons cinema advertisement coding communication research content analysis control group critical theory culture described discussed effects ethical issues example experiment experimental designs experimental research explain exposed exposure external validity factorial design factors field research findings focus groups generalised Guttman scales Horkheimer important in-depth interviews independent variable individual interpretation interval investigate involved level of measurement Likert scale mass media means ment messages methodology nonequivalent group nonprobability sample observation participants percent political positivist pretest-posttest design probability sample procedure purposive sample questionnaire recall of radio research design research in communication research problem research process research question respondents scores semantic differential scale simple random sample social research society specific Stacks & Hocking statements statistical survey research techniques television programmes theory Thurstone scales tion topic units of analysis violence Wimmer & Dominick words