Introduction to Electronic Commerce
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development
Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.
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OVERVIEW OF ELECTRONIC COMMERCE
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activities Advergaming advertising Alibaba.com Amazon.com anti applications banner beneﬁts blogs business models buyers buying catalogs Chapter collaboration commerce conduct consumers corporate cost CPFR create customers delivery Describe disintermediation e-auctions e-commerce e-learning e-loyalty e-mail e-marketplaces e-procurement eBay electronic Electronic Commerce employees enables example exchange ﬁnd ﬁrst global Google increase industry interactive intermediaries Internet inventory issues ln addition lntemet major market research million mobile MySpace Netflix offer Online File organizations percent portals purchasing retailers revenue reverse auctions REVIEW QUESTIONS RFID search engine sell-side sellers selling social networks speciﬁc strategy suppliers supply chain target th.it tion trading transactions types users vendors viral marketing virtual Wal-Mart wikis wireless YouTube