Introduction to Retailing

Front Cover
Juta and Company Ltd, 2005 - Retail trade - 129 pages
This book identifies the key elements and components in starting a retail business. It is a known fact that there are a number of aspects that require attention in order to enhance the chances of success of the business. These issues, deemed to be essential in the running of a retail business, include the following: focusing on the customer; being in the right merchandise; selecting suppliers; stock control; pricing for profit; management of price changes; promoting sales; blending store activities for success. The book places the relevance and importance of these issues in perspective and in a practical way illustrates the application of the theory. Activities are used to explain certain concepts and a number of South African examples can be found in the book to illustrate certain principles. Introduction to Retailing is an easy-to-read book, and offers students and business people alike a hands-on approach to fundamental retail issues.
 

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receiving merchandise

Contents

The ABCs of retail
3
The technological environment
17
Selecting suppliers and supplier relations
33
The seven rights of retail
47
Selling the right products of the right quality
63
The merchandise handling process
79
Using markdowns effectively
92
Implementation of the retail strategy
105
Blending store activities for success
118
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