Introduction to business
This book addresses how and why businesses operate the way they do. It covers topics such as adding value and creating profits through discussion and a variety of skill-building projects, while emphasizing business concepts and strategy. The "Business Online" feature provides a background about what the Internet is, how material can be accessed, and what tools can be used to make surfing the net more productive.
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Organization of a Effective Management
Customer Needs Fulfillment
Business Planning Tools
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achieve affect allows annual report assess assets Ben & Jerry's Bristol-Myers Squibb business plan cash chapter Coca-Cola Company College Health Club compensation competition competitors consider consumers corporation costs create creditors customers decisions demand determine develop distribution earnings economic conditions ensure environment equity equity theory evaluation example exchange rate expenses Explain firm's performance Ford Motor Company function funds goals hiring human resource Identify improve increase industry interest rates Internet inventory investment investors managers manufacturing market share million monitor offer operations organizational structure owners percent ployees prod production process profits programs promotion proposed business purchase recent news story reduce responsibility result retail revenue risk schedule sell shown in Exhibit skills sole proprietorship specific stock price stockholders strategy sumers suppliers supply target market tasks taxes tion total quality management types U.S. firms ucts workers