Introduction to Entrepreneurship
Learn the true process of a successful entrepreneur with Introduction to Entrepreneurship, 8/e International Edition Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. This book will be your guide to understanding the entrepreneurial challenges of tomorrow.
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this book does not offer much compared to other related books. it is too basic, that presents some models and processes, however, i do not recommended it to postgraduate students, but it might be constructive for undergraduates and new-venture developers. Through the chapters, readers will become familiar with some personal and corporate characteristics of entrepreneurship as well as how to write business plans or even feasibility reports.
a Doctor of Business Administration