Introduction to mass communication: media literacy and culture

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McGraw Hill., 2001 - Social Science - 535 pages
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Contents

MEDIA MEDIA INDUSTRIES AND MEDIA AUDIENCES 109
79
SUPPORTING INDUSTRIES 303 3
324
Part MASSMEDIATED CULTURE IN THE INFORMATION AGE
371
What Is Mass Communication?
4
Mass Communication and Culture 16
16
Audience as Consumer or Audience as Product?
24
Hypercommercialism
31
Culture and Media Web Sites 35
42
A Short History of the Movies
200
African American Response to D W Griffith
206
Scope and Nature of the Film Industry
217
Questions for Review
230
Radio and Its Audiences
244
Trends and Convergence in Radio and Sound Recording
258
Chapter Review
265
A Short History of Television
271

A Cultural History of Mass Communication
38
The Dangers of Papyrus
49
Chapter Review
61
A Short History of the Internet
67
The Internet Today
73
Trends and Convergence in the Internet
80
Virtual Democracy
99
Chapter Review 105
105
PI Books no
113
Our Bodies Ourselves
120
Trends and Convergence in Book Publishing
125
The Passing of the Independent Bookseller
134
A Short History of Newspapers
143
Newspapers and Their Audiences
150
Trends and Convergence in Newspaper Publishing
159
Chapter Review
169
Newspaper Information Web Sites 171
197
A Short History of Magazines
175
Scope and Structure of the Magazine Industry
181
Advertorials Aimed at Young Girls
192
The Problems with the Nielsen Ratings
281
Trends and Convergence in Television
288
Chapter Review
300
Defining Public Relations
306
Public Relations and Its Audiences
317
Trends and Convergence in Public Relations
327
Chapter Review
333
MASSMEDIATED CULTURE IN
371
Klappers Reinforcement Theory
383
Gerbners Three Bs of Television
396
The Effects of Mass Communication
414
Chapter Review
427
Media Freedom Regulation and Ethics
431
The Red Lion Decision and the Rights
445
Caught RedHanded Using SelfRegulation to Deceive?
460
The United States as International Propagandist
474
The Debate over Cultural Imperialism
489
Questions for Review
495
References
509

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