Inviting Latino Voters: Party Messages and Latino Party Identification

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Routledge, Feb 1, 2013 - Political Science - 250 pages
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Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.
 

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Contents

Chapter
16
Chapter Three
43
Invitations for Identification in LatinoOriented Television Ads
63
Chapter Four
80
Party Identifiers
93
Chapter Five
131
Appendix A
145
Notes
169
Index
201
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