It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book
It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must."
What people are saying - Write a review
This book found me when I picked up a unexpected shift for work. I'm so happy to say it brought my love for reading back finally after so many years! I loved it after the first couple pages. I wasn't able to finish it. I can't wait to purchase this myself. I feel it made things in life a bit more clearer and gave me inspiration in a way. Some parts I didn't quite understand but I feel when I do I'll be where I want to be in life for some reason 🙏🥰 I'm looking forward to purchasing more books from this author. Thanks Paul Arden and the team that put this book out to the world! Sincerely Noelle😊
I am doing research about creativity. I have read many different literature up untill now. This book,which I have read from blinkist I suppose it is a short version ofbthe book, I have truly found engaging. Specifically the part related to how clients in the industry perceived creativity differently and what they expect in the name of creativity were an eye and mind opener in an interesting way. This book is in my wish list now.