It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book

Paul Arden

Phaidon Press, Jun 1, 2003 - Self-Help - 128 pages

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It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must.

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What people are saying

User Review -

This book found me when I picked up a unexpected shift for work. I'm so happy to say it brought my love for reading back finally after so many years! I loved it after the first couple pages. I wasn't able to finish it. I can't wait to purchase this myself. I feel it made things in life a bit more clearer and gave me inspiration in a way. Some parts I didn't quite understand but I feel when I do I'll be where I want to be in life for some reason 🙏🥰 I'm looking forward to purchasing more books from this author. Thanks Paul Arden and the team that put this book out to the world! Sincerely Noelle😊 

User Review -

I am doing research about creativity. I have read many different literature up untill now. This book,which I have read from blinkist I suppose it is a short version ofbthe book, I have truly found engaging. Specifically the part related to how clients in the industry perceived creativity differently and what they expect in the name of creativity were an eye and mind opener in an interesting way. This book is in my wish list now. 

About the author

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Paul Arden (1940‐2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain’s most successful advertising campaigns – including British Airways, Silk Cut, Intercity and Fuji – and famous slogans, such as "The Car in front is a Toyota" and "The Independent – It is. Are you?". In 1993 Arden set up the film production company Arden Sutherland‐Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).

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Bibliographic information

• Title: It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book
• Author: Paul Arden
• Edition: illustrated, reprint
• Publisher: Phaidon Press, 2003
• ISBN: 0714843377, 9780714843377
• Length: 128 pages
• Subjects: Self-Help / Creativity