James Northfield and the Art of Selling Australia
Glorious beaches, noble gum trees, distant purple mountains and endless blue skiesa these powerful images, used to identify and promote Australia internationally and at home, were largely created by commercial artists like James Northfield. Northfielda s early career coincided with the boom in commercial advertising in Australia, and his skills were called on to promote a diverse range of products, from holidays in Australia to Kiwi boot polish. Richly illustrated with examples of posters and promotions from the golden age of advertising, this book celebrates Australiaa s commercial art heritage through an examination of the work of one of our best commercial artists.
What people are saying - Write a review
We haven't found any reviews in the usual places.
1930s colour lithograph 63.0 cm Publisher advertising Aircraft ANTA appeal Archives of Australia Ariell attractive Australia 1930s Australian Collection Australian National Publicity Australian National Travel Australian War Memorial Beaufort Best Biscuits blue British Cakes career celebrated century cm Private collection cm x commercial art commercial artists commissioned Courtesy Cover created demand draw encourage establishment example exhibition Federal Foster's golden Health Heritage holiday illustrated images included increased industry Institute interests Item James Northfield LAGER landscapes Library of Australia London Melbourne National Archives national identity National Library National Publicity Association National Travel Association Northfield Studios paintings PARTICULARS PEACE BONDS photograph Pictures Collection posters printing produced promote Quality reproduced SELLING SHIPPING & TRAVEL skills Smith Society South stone style success SWALLOW Sydney tourism TRAVEL AGENCIES travel posters VICTORIA AUSTRALIA Victorian Railways Winter