Jan Tschichold, designer: the Penguin years
Shortly after the end of the Second World War, and following the success of its paperback rebranding, Penguin Books made the bold decision to completely redesign its publications. Their subsequent choice of designer would not only lead to the consolidation of an iconic brand but also a revolution in typographic conventions.By the time Jan Tschichold (1902-1974) arrived at Penguin Books in 1947, he had already established himself as an innovative and highly-talented typographer and graphic designer. His previous prolific design experience helped him tackle the Herculean task presented to him: to create a uniform design that could be applied to mass production. The resulting Penguin Composition Rules and King Penguin standard grids, represent one aspect of the typographic revolution that Tschichold masterminded at the publishing house.Examining for the first time Tschichold's innovative design practices at Penguin, this book offers a detailed account of the development of an iconic brand. Including over 100 reproductions plus texts written by Tschichold that discuss the Penguin redesign specifically, Jan Tschichold, Designer -The Penguin Years is essential reading for anyone interested in the history of twentieth-century graphic design.
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Tschicholds Graphic Design Foundation i
Penguin Books 193 51946
Penguin Books 19471949
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Albatross Allen Lane arrival at Penguin artists asymmetrical Basel Bauhaus Berthold Wolpe Birkhauser body text book design book production border calligraphy century color composed compositors decorative Design by Jan designed by Tschichold E.V. Rieu elegant England English exquisite Figure fonts format Giovanni Mardersteig Golden Ass graphic design grid Harmondsworth illustrations Jan Tschichold Jan Tschichold Penguin Kelmscott Press King Penguin Book King Penguin Series layout Leipzig lettering letterspacing monotype Bembo Monotype Corporation monotype Gill monotype Perpetua Nikolaus Pevsner Number pale aqua blue paper paperback Paul Klee Penguin Books Penguin Books Ltd Penguin Classics Penguin Composition Rules Penguin covers Penguin logo Penguin Modern Painters Penguin Music Scores Penguin Poets Penguin Series Cover printers printing Puffin Puffin Picture Book redesign Ruari McLean Schmoller Scotch Roman script Series Cover Design serif set in monotype spine Stanley Morison Switzerland title-pages Tschichold A King typeface typographic design Typographische Monatsbldtter typography uppercase monotype word spacing