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Communication in Communities
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advertising Asahi attitudes audience rating AUTHOR SOURCE PURPOSE Broadcast Research cable cable television CATV communication behavior Communication Studies content analysis correlation countries coverage culture Daigaku Editors educational TV programs English evaluations factors families FINDINGS gratifications Hayashi model housewives increased Japan Japanese newspapers Journalism junior high school Keio University magazines Mainichi MAJOR mass communication mass media mass media exposure matrix Miyako Island Momoyama Gakuin University national papers Newspaper Research NHK Report opinion opinion leadership percent percentage period political prefecture preferences primary schools program category Quantification Theory Quantification Theory Model radio listening radio programs randomly selected relationships Report on Broadcast research was conducted rumor science journalism scores Shinbun showed social SOURCE The NHK South Korea study analyzed subscribers survey Table Television tion Tokyo TV and radio TV behavior TV dramas TV exposure types University of Tokyo viewers watching TV women work-to-rule Yomiuri