Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers : An Anthropologist Reads Research by the Hakuhodo Institute of Life and Living
What role does consumption play in Japanese lives? In this study of consumer behaviour, an anthropologist explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
What people are saying - Write a review
We haven't found any reviews in the usual places.
That Typical Japanese The Baby Boomer Salaryman
Women Spread Their Wings
Ideal Couples and Other Choices
Whats Happening to the Children?
Other editions - View all
advertising Amenbo Kids asked Baby Boomers became become behavior Breed Bubble careers cent consumerism contrast cram schools decade Dentsu described Dream House economic elderly elementary school Empty Nest example feel female Figure friends girls growing number H1LL Hakuhodo high school High-singles HILL researchers Holons household housewife housewives husband individual interest issue Japan Japan's population Japanese consumers junior high Lifestyle live look lt's male marriage married mental maps mother nuclear family office ladies oil shock older Osaka pachinko parents play population pyramid postwar Research Design retirement salarymen school students seems Sekizawa Showa single Sneaker Middles social society someone songs spend survey talk things Tokyo trends twenty unmarried urban water strider wife wives woman women words worry young
Page 24 - The Japanese economic strategy is comparable to the American pursuit of a military strategy; and many norms of Japanese economic life — long hours, service to the group, wearing uniforms, equitable pay, and long-term goals — are perfectly familiar to the American...