Japanese communication studies of the 1970s: bibliographic abstracts of studies published only in Japanese
Published for the East-West Center by the University of Hawaii Press, 1986 - Language Arts & Disciplines - 251 pages
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Communication in Communities
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advertising Asahi attitudes audience rating AUTHOR SOURCE PURPOSE Broadcast Research candidates communication behavior Communication Studies content analysis correlation countries coverage culture decreased editorial educational TV programs English evaluations factor analysis factors families FINDINGS gratifications Hayashi model Hokkaido housewives increased Japanese newspapers Journalism junior high school magazines Mainichi MAJOR mass media mass media exposure matrix Miyako Miyako Island Morioka national papers Newspaper Research NHK Educational TV NHK Report Okinawa opinion opinion leadership percent percentage period political prefecture preferences primary schools program category Quantification Theory Model questionnaires radio listening radio programs randomly selected reading relationships Report on Broadcast research was conducted respondents answered rumor science journalism Shinbun showed social SOURCE The NHK South Korea study analyzed subscribers survey television tion Tokyo total number TV and radio TV dramas TV exposure types University of Tokyo viewers watching TV women work-to-rule Yomiuri