Journalism: State of the Art

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ABC-CLIO, 1990 - Business & Economics - 209 pages
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A necessity for the professional journalist's library, "Journalism: State of the Art" will prove a valuable resource for the student journalist as well. This book summarizes some 200 media studies many from the most prestigious journal in the trade, "Journalism Quarterly." In a paraphrased-synthesis format, and using informal terms, the author arranges some of the most interesting studies of the 1980s into eight subject headings including: Ethics Law, and the Journalist; Advertising in the 1980s; Polling and Precision Journalism; and Predictors of Readership and Viewship.

For many years there has been a gap between media researchers and the practicing journalist. Published research about journalism as a discipline may receive attention in the classroom but seldom gets in the newsroom. Viewing the gap between the researcher and practitioner, Willis offers comments from both sides. He surveys nearly 150 news executives on media research and gives an insightful look at what factors cause readers or viewers to pay attention to the news media. From trends in the industry to types of audiences, "Journalism: State of the Art" uses practical research studies presented in an accessible style. Offering the most current data available on media research, this book will prove a great instructional as well as reference tool. It is a must for college journalists, working press, and media marketers.

 

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Contents

1 The Journalist according to Research
9
2 Law Ethics and the Journalist
25
3 Predictors of Readership and Viewership
47
4 Journalists and Sources
75
5 Polling and Precision Journalism
101
6 Advertising in the 1980s
115
7 Media Effects on the Public
137
8 Electronic Publishing and Other Wonders
159
Researchers Journalists and the Feud
175
Selected Bibliography
199
Index
203
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Page 3 - Each side is cautious; and each, unsure. . . . Working journalists are fond of declaring that media researchers are out of touch with reality, while researchers accuse the working media of striking the classic ostrich pose — head in the sand — and refusing to advance with the times." It should be noted that Stamm and I delivered a portion of our study as a paper at the 1991 AEJMC convention. 10. The "New" Daily Newspaper Newsroom — and What Our Research Tells Us About It 1. "The State of the...

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About the author (1990)

Jim Willis is associate professor of Journalism at Ball State University and is an Indianapolis-based consultant to the media. A veteran of 12 years in newspapers, Willis is a former editor at the Dallas Morning News and reporter at the Daily Oklahoman, and he holds the PhD in journalism from the University of Missouri. His first book, Surviving in the Newspaper Business, appeared in 1988.

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