Journalism: State of the Art

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Praeger, 1990 - Business & Economics - 209 pages
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A necessity for the professional journalist's library, "Journalism: State of the Art" will prove a valuable resource for the student journalist as well. This book summarizes some 200 media studies many from the most prestigious journal in the trade, "Journalism Quarterly." In a paraphrased-synthesis format, and using informal terms, the author arranges some of the most interesting studies of the 1980s into eight subject headings including: Ethics Law, and the Journalist; Advertising in the 1980s; Polling and Precision Journalism; and Predictors of Readership and Viewship.

For many years there has been a gap between media researchers and the practicing journalist. Published research about journalism as a discipline may receive attention in the classroom but seldom gets in the newsroom. Viewing the gap between the researcher and practitioner, Willis offers comments from both sides. He surveys nearly 150 news executives on media research and gives an insightful look at what factors cause readers or viewers to pay attention to the news media. From trends in the industry to types of audiences, "Journalism: State of the Art" uses practical research studies presented in an accessible style. Offering the most current data available on media research, this book will prove a great instructional as well as reference tool. It is a must for college journalists, working press, and media marketers.

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The Context
The Journalist according to Research
Law Ethics and the Journalist

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About the author (1990)

Jim Willis is a veteran journalist for The Oklahoman and The Dallas Morning News and is now Chair and Professor of Communication Studies at Azusa Pacific University in Southern California. His reporting assignments have included the Oklahoma City bombing, the F5 tornado that struck Oklahoma City, and the tenth anniversary of the fall of the Berlin Wall. He has taught at the universities of Missouri, Oklahoma, and Memphis, and chaired the Communication Department at Boston College. He has authored ten books on journalists and the media, and he lectures widely in Europe on the American news media. He holds the Ph.D. in Journalism from the University of Missouri and the B.A. from the University of Oklahoma. He is married and has two sons and three stepdaughters.

Jim Willis, PhD, is professor of journalism at Azusa Pacific University. He is a veteran news reporter and editor, formerly with "The Dallas Morning News" and "The Daily Oklahoman", and has lectured for the U.S. State Department on topics regarding American journalism. His published works include the Praeger titles "The Media Effect: How the News Influences Politics and Government" and "The Human Journalist: Reporters, and Perspectives, and Emotions" as well as Greenwood's "100 Media Moments that Changed America". Willis holds a doctorate in journalism from the University of Missouri.

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