Journalism that Matters: How Business-to-business Editors Change the Industries They Cover
Robert Freedman, Steven Roll
Marion Street Press, 2006 - Language Arts & Disciplines - 216 pages
Examples from outstanding business-to-business articles are accompanied by explanations of how they were successful in changing their respective industries in this indispensible and informative handbook. Business-to-business journalism provides the information that fuels American corporations and industries. In this collection, business-to-business editors share their advice and success stories providing specialized and instructional information on how to write superb trade articles.
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