Journalism and Mass Communication in Africa: Cameroon

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Festus Eribo, Enoh Tanjong
Lexington Books, 2002 - Political Science - 168 pages
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Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this one-stop volume maps out, for the student of international communications and the Africa specialist, the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy. It offers new insight into the development of Cameroon's state and privately owned oral, print, and electronic media and analyzes the growth of the West African country's public relations, advertising, and publishing industries.

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Contents

Public Perceptions of Cameroonian Journalists
17
Aesthetic Approach to Television Program Production
31
Public Relations Practice in Cameroon
51
Copyright

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About the author (2002)

Festus Eribo is Associate Professor of International Communication and Head of African Studies at East Carolina University. He is the author of In Search of Greatness: Russia's Communications with Africa and the World (2001) and coeditor of Press Freedom and Communication in Africa (with William Jong-Ebot, 1997). Enoh Tanjong is Chair of the Department of Journalism and Mass Communication at the University of Buea in Cameroon.

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