Journalism and Mass Communication in Africa: CameroonFestus Eribo, Enoh Tanjong Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this one-stop volume maps out, for the student of international communications and the Africa specialist, the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy. It offers new insight into the development of Cameroon's state and privately owned oral, print, and electronic media and analyzes the growth of the West African country's public relations, advertising, and publishing industries. |
Contents
Evolution of the Media in Cameroon | 3 |
Public Perceptions of Cameroonian Journalists | 17 |
Communication and the Empowerment of the People | 25 |
Copyright | |
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Journalism and Mass Communication in Africa: Cameroon Festus Eribo,Enoh Tanjong Limited preview - 2002 |
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advertising aesthetic elements African countries African media agencies analyze audience Bafoussam Bamenda broadcast Camer Cameroonian journalists chapter cinema coding colonial communica communication in Africa communication in Cameroon communication scholars concept content analysis coverage CRTV cultural data analysis data collection definition Douala economic Education Eribo example film French Garoua important interest interview Journalism and Mass Kenya knowledge language literature major mass communication mass communication research mass media measurement media effects media in Africa media in Cameroon munication Nigeria organization percent political population Press Freedom problem production public communication public relations publishing industry questionnaire questionnaire construction questions radio and television radio stations research design research in Africa research methods research process respondents sampling scientific method selected significant social speaker speech steps stories survey research techniques television producers Third World tion University of Buea variables Yaounde ΩΩΩ