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Experimental Method in Communication Research
Field Methods in Communication Research
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analysis of variance answer approach asked assumption attitude audience basic behavioral science bias chapter characteristics Chi-square Cloze communication research concepts concerned correlation described discussion effect estimate example expected value experiment experimental factor analysis favorable field formal given independent variable individual inquiry interest interview investigator Journalism Quarterly journalism research kind knowledge logical mail questionnaire mass communication mass media mathematical measuring instrument methods newspaper null hypothesis objective observation obtained participant observation population possible pre-test predict Press probability problem procedure proportion Psychology Public Opinion Quarterly quantitative questions random samples reader readership rejecting the null relationships reliability response sample mean sampling error scale Schramm scientific score selection semantic differential social science statistical story structure type survey systematic techniques theoretical theory tion true Type I error University values Wilbur Schramm York