Joysticks, Blinking Lights and Thrills: How to Have Fun and Success in Your Small Business
A concise yet thorough guide to running a small business
-- Gives practical advice about six areas where 90 percent of all small-business problems occur: management, marketing, selling, customer service, employees, and future planning
Most small-business owners don't have time for lengthy experiments to increase sales or improve customer service. Costly and time-consuming market research is of little use to the average small-business owner who wants concrete advice that translates into quickly increased business.
Joysticks, Blinking Lights, and Thrills shows where, how, and why most small-business problems occur, and how they could have been avoided. It also outlines the key characteristics of a successful operation action; outward direction; hiring and keeping good people; a hands-on style; high, measurable productivity; delivering what is promised; and adaptability to the marketplace and its demographic shifts.
In 47 succinct chapters the author identifies specific problem areas and provides easy-to-implement strategies and solutions. Believing that most people learn more from amusing stories than from dry facts and stern statistics, author Joseph M. Sherlock uses examples from both his client base and his own experience in business. His light but not lightweight approach makes this a book thai readers will find both useful and enjoyable.
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Joysticks and Blinking Lights
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