Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
John Wiley & Sons, Apr 10, 2012 - Business & Economics - 288 pages
"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]."
A frugal and flexible approach to innovation for the 21st century
Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world.
This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring jugaad practices to their organizations.
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LibraryThing ReviewUser Review - RajivC - LibraryThing
This is one of the worst management books that I have read. The authors attempted to jump on the bandwagon of westerners looking at Indian innovation. They have got the concept of 'jugaad' all wrong ... Read full review
Seek Opportunity in Adversity
Do More with Less
Think and Act Flexibly
Keep It Simple
Include the Margin
Follow Your Heart
Integrating Jugaad into Your Organization
Building Jugaad Nations