Jump Start Your Business: Everything You Need to Know to Succeed

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Romaniote Publishing Co, May 12, 2009 - Business & Economics - 195 pages
JUMP START YOUR BUSINESS is designed to help you launch a new business. It can also be used to strengthen an existing one. This book focuses on proven methods, not theory. It provides sales and marketing techniques practiced by successful small business owners. It will show how to avoid costly mistakes and maximize your profit via proven sales and marketing techniques.
 

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Contents

SELECTING THE RIGHT BUSINESS TO GO INTO
1
BUYING AN EXISTING BUSINESS
5
Buying a Business On Faith No No NO
7
Absentee Management Dont You Dare
8
THINKING ABOUT A FRANCHISE?
9
MARKETING
13
What is Marketing and What Does It Do for You?
15
The Interrelationship between Marketing Sales and Advertising
17
Know What You Are Signing
104
Advertising Suggestions for Consultants
106
THE ADVERTISING PLAN
107
The Advertising Budget
108
Creative an Advertisement
110
AIDA Principles for Effective Advertising
111
Creative vs Sales Based Advertising
112
Tips on Selecting and Advertising Agency
113

Marketing Budget
18
Importance of Marketing Research and How to Obtain It For Free
20
Identifying Your Customer Base
23
Essential Ingredients of a Marketing Plan
26
Sample Marketing Plan
27
Types of Buyers
29
Clever Marketing Strategy From an Alliance with the Competition
31
Types of Pricing Strategies
32
HOME BASED BUSINESS HBB
34
Where to Find Manufacturers
36
eBay and Online Sales
37
THE HIDDEN MARKET THE UNTAPPED MARKET
40
ANALYZE YOUR BUSINESS VIA SWOT
43
CORPORATE CULTURE
45
KNOW YOUR COMPETITION
46
TEN HOT BUTTON REASONS WHY PEOPLE SHOULD BUY FROM YOU
47
SALES
48
Winning Sales Strategies for the Person Who Never Sold Anything
49
Superior Salesmanship Defined What You Should Know
50
Where to Find Sales Prospects
53
How to Reach the HardtoReach Decision Makers
56
Cold Calling
60
Martins Law
61
Take Prompt Action on Sales Leads
62
Special Note to the Foreign Born
63
Sales Benefits of Strategic Alliances
64
The Dreaded TWord Talemarketing
65
TYPES OF SALES PLANS
68
Sample Sales Plan
70
SALES PRESENTATIONS
73
Types of Sales Presentations
76
SALES LETTERS
78
CLOSING THE SALE
83
CUSTOMER SERVICE CLIENT RELATIONS
85
How to Deal with Angry Customers
87
How to Win Back Lost Clients
88
Never Allow Employees to Control Your Accounts
90
MARKETING YOURSELF AS A CONSULTANT
91
Marketing Plan for a Consultant
94
Where Consultants Find New Accounts
95
Consultants Fees
97
NonIndustry Prospects for Consultants
99
Intellectual Property or Invention Rights
101
Brochure and Ad Planning
115
Media Options Developing a Strategy
116
Ethnic and Diversity Advertising
117
Measuring Advertising Effectiveness
118
Types of Media Their Strengths and Weaknesses
119
UNLEASHING THE POWER OF THE INTERNET
127
Building a Website
129
Website Design and Marketing Firms
130
General Website Rules
131
Websites as an Information Source
133
Promoting Your Website withing the Internet Using Search Engine Optimization
134
Affiliate Programs
139
Banner Ads
141
Blogs
143
Email EBlastingCampaign
145
Email Marketing Terms
146
Hover FlyIn Ads
147
Link Swap
148
Pay Per Click
151
PopUp and Pop Under Ads
153
Unique MoneyMaking Opportunity to Sell Information or a Book You Wrote
154
Miscellaneous
155
NONINTERNET WAYS TO PROMOTE YOUR WEBSITE
156
HOW TO USE EBAY TO PROMOTE YOUR WEBSITE PRODUCT LINES
162
Opportunities with eBay Stores
163
Drop Shipping as a Website Marketing Strategy
166
The Importance of Obtaining and Indemnification Contract Clause
169
REVIVING A BUSINESS IN TROUBLE
170
Bankruptcy
172
DIRECT MAIL
173
Types of Direct Mail
176
Sources of Direct Mall Lists
177
WHAT TYPE OF BUSINESS STRUCTURE IS BEST FOR YOU?
178
Financing Your Business Where to Get the Money
181
TYPES OF BUSINESS INSURANCE
183
RENTING SPACE
185
Office
187
Where to Find Inexpensive Office Space
189
Using Your Residence as a Home Office
190
SAY NO TO BAD ADVICE
193
SUMMARY
194
INFORMATIONAL WEBSITES FOR BUSINESS
195
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