Jump-Starting the Stalled Fundraising Campaign

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John Wiley & Sons, Jun 15, 2009 - Business & Economics - 240 pages
Take your fundraising campaign from stuck to sensational

Things have suddenly gotten a lot tougher in the fundraising business. Nonprofits have begun searching for new ways to make budgets stretch further, to do more with less, and to maximize their return on investment.

Part of the AFP / Wiley Fund Development Series, Jump-Starting the Stalled Fundraising Campaign will help your nonprofit develop a strategic approach to fundraising in the weak economy, with advice on knowing if your campaign is in trouble, what short-term steps you can take to stem your losses, and how to avoid the Top 10 campaign mistakes.

Concise and practical, Jump-Starting the Stalled Fundraising Campaign discusses:

  • Fundraising in a challenging economic environment
  • Knowing how to identify opportunities
  • How to re-engage board, staff, and volunteers
  • Prospect identification, cultivation, and solicitation
  • Communicating more effectively to attract additional support
  • Building on opportunities for change across the organization

Stuck? Jump-start your campaign today with Julia Walker’s step-by-step guidance, practical tools, and clear strategies for getting your nonprofit’s campaign back on the road to success.


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Title Page
Analyze Campaign Results
Making Lemons out of Lemonade
Get Back on Track with Changes in Campaign Structure
Reengaging Board Staff and Volunteers
Prospect Identification
Improve Prospect Cultivation Strategies
Making Asks that Succeed
Five Basic Steps
Communicate More Effectively to Attract Additional Support
Build on Opportunities for Change across the Organization

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About the author (2009)

Julia Ingraham Walker has been a fundraising professional for over twenty-four years in the Gulf South. Her professional background is in major gifts and capital campaigns. During her tenure at Tulane University, she hired, supervised, and directed the activity of an advancement staff that raised over $300 million for endowment, capital, and operational needs. For the past ten years, as a consultant to numerous capital campaigns, she has had significant experience developing strategy on major gift fundraising as well as campaign planning and implementation for a diverse group of nonprofits. Her experience ranges from museums to secondary schools, arts organizations, community nonprofits, and institutions of higher education.

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